On February 3, singer India Arie - who three days previously joined Neil Young and Joni Mitchell in removing their music from Spotify, in protest at Rogan's spreading of false information about COVID - published to Instagram footage of Rogan using the n-word. 'It implies people were passionate about the issue and took immediate action.
'This is a huge spike,' said Seema Shah, who leads SimilarWeb's research team, describing it as unprecedented. The following week, 118,168 visits - almost three times as many - were recorded. In the week of the 17th, 39,924 visits to the page were recorded. The data looked at traffic on the week of January 17, and compared it to the week beginning January 24. The analytics firm, SimilarWeb, told CNN on Tuesday night that it had seen traffic to the cancellation page spike 196 percent week-over-week in its most recent set of data. The groundswell of criticism surged after he hosted two vaccine sceptic scientists in mid and late December, and a host of famous faces such as Neil Young and Joni Mitchell announced they were taking their music off the site in protest. Rogan, whose podcast is the most listened to on the streaming service, drawing 11 million listeners per episode, sparked a firestorm of criticism for his controversial views on the COVID-19 vaccine. Traffic to Spotify's cancellation page nearly tripled in the last week of January as the audio platform struggled to deal with the controversy around its superstar podcaster Joe Rogan. On Tuesday night Rogan was on stage in Texas and apologized for his previous language, but urged people not to take his advice on science.Spotify executives are standing by Rogan, but are likely to be bracing for even more cancellations after the broadcaster was found to have used racial slurs.On Tuesday CNN reported that traffic to Spotify's Premium cancellation page - ending their $9.99 a month ad-free service - tripled in a week.Rogan insists that he is simply contributing to legitimate debate, but the saga has been damaging, with many musicians abandoning the platform.Rogan has since the beginning of this year been accused of spreading quack theories about COVID-19 and promoting dangerously misleading scientists.Joe Rogan, who has a $100 million deal with Spotify, and attracts 11 million listeners to each episode of his podcast, is still battling a misinformation saga.Numbers of people visiting Spotify page to cancel membership soars by almost 200% in one week after music streaming service refused to cancel Joe Rogan
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